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SIGNATURE STRENGTHS PROFILING AND BENCHMARKING (FINDING THE RIGHT PEOPLE FOR THE RIGHT OPPORTUNITIES!)
Denis Preston B.Comm. (Acctcy. & Marketing) MNLP Dip. PositivePsych., developed “Signature Strengths Profiling” to build his own business of 300 of the RIGHT people.
David Packard, cofounder of HP, observed that a great company is more likely to die of indigestion from too much opportunity than starvation from too little.
Inspired by this insight, Jim Collins' team created Packard's Law which states that "no company can consistently grow revenues faster than its ability to get enough of the right people to implement that growth and still become a great company."
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“Using this profiling tool, OUR BUSINESS GREW to over 300 people in Marketing, Sales & Service. Each of the “Strengths profiled” client service Managers averaged 3-5 leads per day. Over 100 per day as a team, 500 per week, over 20,000 per year! Our "Strengths profiled” Consultants averaged 10 appointments weekly, when the industry average was 4.5 per week!
SIGNATURE STRENGTHS PROFILING meant knowing we were employing the best people in every area of the business, from G.M. to tele-services Managers. Our client retention rate was over 94% when industry averages were around 70-80% retention”. We have been using this for the past 15 years and it is 96% accurate. There really is no other profile tool or aptitude test that can provide such accurate information. |
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This unique profiling system helps us establish:
Individual and team strengths and how to use this within your business.
Who would benefit from coaching.
How individuals complement each other in teams.
Who must be up-skilled and if the right people are in the right roles.
True understanding of the person you are employing.
The U.S. Bureau of Labour Statistics estimates that it costs at least $14,000 to replace one employee.
"Business owners and CE0's must understand that every single hire is critical". Julie Bowden Synergy Success Strategies
The profiles can also be used as a stand alone product to help clients find people for their industry,
based upon their specified benchmark scores. If you have great people and want to find more, you can by using this system!
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The BENEFITS of using Signature Strengths Profiling
- Less time taken up in physical recruiting
- Less Recruitment costs
- Less Training Costs & Training Time
- Lower Turnover
- Higher levels of profitability and productivity!
- Better Team work – Better mix of the RIGHT people
- HIGHER CUSTOMER SATISFACTION
- HIGHER Staff engagement – because they are in roles they love doing and are happy to come to work
- Profile the WHOLE person. You will see much more than is normally being presented.
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WHAT DIFFERENTIATES SIGNATURE STRENGTHS PROFILING FROM ANY OTHER PROFILE TOOL?
WE CAN DETERMINE LEVELS OF OPTIMISM, ATTENTION TO DETAIL
and
SIGNATURE STRENGTHS PROFILES DETERMINE COMMUNICATION STYLES! |
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| WHY IS THIS IMPORTANT? |
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An optimistic person will be motivated and confident,
seeing challenges as short term setbacks, not long term failures.
"There is little difference in people. But that difference is a big difference.
That difference is attitude. Whether it is positive or negative."
W.Clement Stone
Ever wondered why communication is sometimes difficult? We each have our own method of communication,
with a dominant factor that is unique. Understand how this works and communicate effectively with anyone!
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Generic recruitment profiles typically map a person's personality, characteristics, conscious and learned behaviour.
Signature Strengths Profiling gives us an insight into the WHOLE PERSON. Including the conscious (20%) and the sub-conscious (80%) aspects of the individual.
It gives us information about an individuals optimism, their potential and related growth.
Positive Psychology Coaching provides unique programs/workshops for individuals or groups.
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| PROFILED STRENGTHS THAT CAN BE IDENTIFIED INCLUDE:- |
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CORE STRENGTHS: Courage, Resilience, Ability to overcome short or long term challenges. How they react to long and short term good events. These core strengths influence overall levels of confidence, courage and enthusiasm.
COMMUNICATION STYLE: Use of emotional, auditory or visual language. I.E. How they communicate with people; how they approach tasks, systems or processes. Do they even have a system for handling tasks, systems or processes?
OPTIMISM: How do they feel about the future? Are they Optimistic or Pessimistic? Do they see a challenge such as not gaining a sale as a short term setback or a long term challenge?
ATTITUDE: Does this person have the ability to break through challenges?
LEARNING STRATEGIES: Do they have high levels of efficiency or attention to detail? Are they good at people communication and relationship management? Do they complete tasks projects?
MOTIVATION DRIVERS: The difference that makes the difference. Profiles reveal a procrastinator or a decision maker.
How they compare with the strengths and character traits of the other members of the team (i.e. will they fit?) |
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BENCHMARKING
Benchmarking can be used in a variety of different ways:-
Profile potential candidates, see how they compare, how they communicate.
Profile your team - match your top performers scores and employ similar or better.
Profile your Management Team - who would benefit from upskilling? Who is not performing - understand why and what you can do about it.
See why the procrastinators are not performing and how you can help them move into motivation.
What if you could create the "Optimsim Edge" within your business and employ optimistic people who were courageous, persistent, had a "can do" attitude, overcome any objections and challenges? This was our brief from one client.
We profiled 10 candidates, one had results which showed exactly this. This "Peak Performer" was employed. In 2 weeks, she had "triple outperformed the three full time sales people!"
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Development and Performance - Your Signature Strengths scores will determine:-
Stage 1: Learning - The springboard to personal and business growth.
Stage 2: Growing - Finding ways to achieve and prosper.
Stage 3: Advanced to Peak Performance: High productivity and satisfaction. Seeker of solutions.
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Profiles allow you to identify:- |
- Key areas for up-skilling - depending on the role.
- Areas where people have challenges.
- Coaching & training can be linked to these areas, either on an individual or group basis.
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CLIENT SUCCESS STORIES
& TESTIMONIALS
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10 years ago, Century 21 was looking for the best customer service/sales people in the business. Without this specialised profiling, "Suzie" would have been overlooked. Her optimism score was the highest to be achieved. Her results showed that she would overcome any challenges, have high closing in sales and with a perfectly balanced communication style, would be able to communicate with anyone. In weeks, it was clear that Suzie was one of the best client services managers ever, with the highest productivity and profitability. Suzie is still the benchmark when employing people for this role.
"Once we began Benchmarking our Sales and Client Services Managers, we realized that is essential to profile applicants’ mental strengths and see if they compare well with our best performers. Denis Preston has helped us for over 10 years with his unique Profiling system that finds our Peak Performers."
James Ferguson, Century 21 |
Ivan applied for a position with UNAC. He was quiet and unassuming and it was thought he did not seem to have the “presence” to be a good sales person in a financial services industry. Furthermore, he had no previous experience which meant an expensive training program. He had been a chef and had travelled extensively.
His profile however showed the highest levels of optimism, tenacity, resilience. He was absolutely focused and intent on learning, growing and reaching his goals. Within two years, Ivan became the number two sales agent in the company.
Denis Preston said "Ivan was an amazing success story. Without profiling, he would have been overlooked. He voraciously followed through on all leads provided and was pro-active in every area. From the profile, I knew he would be a success, but even I was amazed at his focus, dedication and what he achieved in a very short time. He is an inspiration. |
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“Our growth over the last three
years, really has been remarkable”
“A recent recruitment drive on Seek provided us with 48 applicants, 10 of which had the right systems backgrounds. We profiled 10, interviewed 2 that fitted our profiled benchmark criteria and employed one.
The time and money this saved us is huge.
When we add the experience of Denis Preston and the Synergy team; include the invaluable benefits of Profiling to find the right people for the right roles; implement the secrets of using leverage with Host Beneficiaries and Joint Ventures, our growth over the last three years really has been remarkable”. Thank you Denis!
Howard Boretsky, CEO Xcellerate IT |
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"We have realised that we have so many new, competitive advantages, which had previously been overlooked."
“Prior to our coaching relationship with Denis Preston, we had a Brand which made no promises to prospects or clients.
Our Client Services was not effective and our client base was not being utilised.
Our Brand is now well known and acknowledged; our Client Services have a fresh, exciting approach and we service our growing client base 3 times per year. We have realised that we have so many new, competitive advantages, which had previously been overlooked”.
David Heaume, General Manager, Rentsure
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“Since starting Business coaching with the Synergy team, we have clearly defined our 6 Primary Goals and have created massive action towards these. Now as a team, we stay focused, disciplined and are growing our opportunities”.
Matthew Burrows CEO The Denison Group
We receive hundreds of referrals every year, since we adopted Host Beneficiary marketing with Accountants, Insurance Brokers and Associations. We recommend that you too explore the concepts and systems created by Denis Preston and the Synergy Team”.
Jacob Waks, G.M. Risk Protect |
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“Sometimes when you are working “in” a business, it can be hard to step outside and see that you should be working “on” the business” |
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“The Training which helped us understand the sub-conscious communication style of Prospects, clients and our team was invaluable and the “Host Beneficiary marketing concept helped us increase sales by 30%. Sometimes when you are working “in” a business, it can be hard to step outside and see that you should be working “on” the business and instead of doing everything that comes along; each team member should be working on their strengths and thus achieving so much more to make the company profitable. I would have no hesitation in recommending your services”.
Scott Enfield, Sales Co-ordinator, Upstream
“Since we began working ON the business, with your help and clarification, Twice weekly, WE FOCUS ON 5 CRITICAL GOALS AND ROI IN OUR 4 COMPANIES. We can clearly see progress when we measure results.
Chris Swadling, Sales Manager, IRONWOOD
"The Marketing strategies put in place by Denis, Julie and the Synergy Team with various clients in different industries has improved our Telemarketing results by over 40%."
Cheryl Royle, CEO The Finer Line .
"Focusing on Target markets that match my dominant communication style has helped increase my sales dramatically.”
Luke Thomas, Symmetry Group. |
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